Kingston, February 19—After 10 weeks and 36 teams, the final match of the KSAFA Jamaica Yellow Pages Knock Out Competition takes place this Wednesday, February 20, between five times champions Harbour View, and Boys Town.
Now in the second year of a three-year $12 million sponsorship deal with Jamaica Yellow Pages, the competition has grown in team and fan participation. “Football is very much the centre of gravity for many of our communities. When we rally around our teams, we are making a big statement about our sense of togetherness. Still, it was particularly exciting for us to experience the remarkable fan support throughout this competition,” said Alleyne Graham, Marketing Manager, Jamaica Yellow Pages. “I think that the high level of professionalism employed both by KSAFA and the management of all the teams, has done much to improve the level of interest in the competition.”
The finals, which kick off at 6 pm at Stadium East, will see long-time adversaries Boys Town and Harbour View in a highly anticipated game. And in tribute to the expected intensity of the game, Jamaica Yellow Pages has planned high impact pre-game and half time shows featuring popular dancehall duo Voice Mail. There will also be a host of giveaways for fans attending the game.
“Jamaica Yellow Pages is an important partner for KSAFA. They have demonstrated a deep appreciation how much Jamaicans love football,” said Rudolph Speid, President of the Kingston and St Andrew Football Association. “The teams can attest to the value of the competition, but I am also happy with the level of fan engagement Jamaica Yellow Pages has chosen to execute, as the game exists because of the fans”.
The KSAFA Jamaica Yellow Pages Knock Out Competition is played in honour of Winthrop “Jackie” Bell, former national player and coach who died Mexico in 1986 while attending the World Cup Finals. The competition has been held annually for the past 27 years.